Sustainability is not a checkbox. It's a competitive edge.
Jamil Bouchareb is the founder and CEO of Restaurantware, a leading supplier of eco-friendly foodservice products. Raised in his parents' restaurant, he has spent his career at the intersection of hospitality, design, and sustainability — and has spent it arguing that doing this well is an advantage, not an obligation.
What drives the work
Sustainable foodservice
Restaurantware, founded in 2010, supplies eco-friendly foodservice products to restaurants and hospitality operators worldwide. Jamil has led it as CEO from the first order to today.
Design and materials
Sustainability decisions are material decisions. Jamil stays close to product development, sales, and marketing — leading from inside the work rather than above it.
Purpose-driven community
Through the Green Hero Foundation and “Power Lunch for a Purpose,” business becomes a vehicle for giving back.
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